Marketing Procurement iQ have published a piece on the 2024 Global Benchmark Report for Offshore Creative Production, published by TKM Consultants and sponsored by We Are Amnet. As well as referencing insight from In-House Leaders in retail, gaming, healthcare and lifestyle brands, the report also covers the percentage of companies that have embraced offshore production […]
The 2024 Global Benchmark Report for Offshore Creative Production is now live. Now in it’s 5th year, this year’s report, published by TKM Consultants and sponsored by We Are Amnet includes: Interviews with In-House Leaders from retail, healthcare, gaming and entertainment, consumer, lifestyle and technology companies, in the US, UK and across Europe. Interviews with […]
Creative Production is at an “Inflection Point” Building flexible production models in a challenging economy can be difficult. Many in-house teams and marketing leaders are actively exploring effective production models due to the increasing consumer demand for personalised content. As production approaches become more complex, the challenge of harmonizing creative brilliance with operational efficiency has […]
Looking forward to speaking at the Inside Out Community Event, alongside Stef Sokolowski (We Are Amnet) and Gareth Chilton (ManMachine), where we’ll be discussing everything from offshore and automation to AI and behaviour change. To register click here Date: Wed, 11 Oct 2023 Time: 14:00 – 15:00 BST Location: Online About the Event Ambitious brands are striving to […]
Please join us at our latest webinar on offshore production trends, which dives into the rich insights from the 2023 Benchmark Report for Offshore Creative Production and calls on the expert knowledge of Kelly McConville, Global Director of Marketing Production of N26 and Marcelo Gandola, Founder of Edisen. Facilitated by Stef Sokolowski of We Are […]
As we enter 2023, with the pandemic still fresh in our minds, there has been a further surge in economic uncertainty, resulting in price rises, a drop in consumer spending and high inflation. Businesses and brands around the world are leaning on their marketing, operations and procurement teams, as well as their in-house studios, to […]
Little Black Book, showcase the latest report from TKM Consultants and We Are Amnet highlighting the challenge of servicing ‘content-at-scale’ demands facing brands and marketers, and look to possible solutions. The report details: How the offshore market is maturing in relation to other production models Uncovering the greatest areas of content production spend for 2023 […]
The fourth annual TKM Consultants and We Are Amnet 2023 report for offshore creative production has been published and Marketing Procurement iQ have shared some of the results. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met. With 60% of all companies utilising […]
Here is a round-up of 3 panel discussions TKM have facilitated alongside We Are Amnet, with speakers from a range of industries, from both client and agency side: To view the recent “Outperform Your Competition with Content at Scale” panel discussion with speakers from Roche, Norwegian Cruise Line, International Monetary Fund and Wish please click […]
The ever-growing demand for producing large volumes of high-quality content quickly and efficiently, with the right levels of skills, has only accelerated in the pandemic era. We’re bringing together some of the industry’s best known brands and speakers for global content production to share authentic stories and discuss what it takes to achieve global engagement. […]