Creative Production is at an “Inflection Point”
Building flexible production models in a challenging economy can be difficult.
Many in-house teams and marketing leaders are actively exploring effective production models due to the increasing consumer demand for personalised content.
As production approaches become more complex, the challenge of harmonizing creative brilliance with operational efficiency has prompted 90% of marketing, agency, and in-house teams to incorporate offshore production—be it through direct partnerships or indirect channels.
Managing Partner at TKM Consultants – Anil Noorani will be speaking at Creative Production 2024 this year, once again hosted by Henry Stewart Events. Anil will bring his wealth of experience to highlight a host of observations surrounding the latest industry trends.
What we’ll be discussing
- The biggest content challenges for in house and marketing teams in 2024
- How budgets are changing and where the spend is going
- How content automation and Gen AI is impacting the content strategy
- Adopting a growth mindset, and “design to change” models
Anil will also be sharing insight from the upcoming 2024 Global Benchmark report for Offshore Creative Production, now in it’s 5th year. This report is based on insight and opinions provided by in-house teams, marketers, agencies and company leaders across the US, UK and Europe. So join us at Creative Production London on the 1st of March and learn about the latest trends in Offshore Creative Production as well as getting a first look at our 2024 Global Benchmark Report for Offshore Creative Production.