WFA Spotlight : The Democratisation of Virtual Production

An Immersive Interconnected World:

A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live.

As a result brands are investing their marketing budgets in cutting edge technology to stay relevant in a changing digital landscape.

One such phenomenon is the rise of virtual production, with innovative brands adopting this model and reaping the benefits.

The democratisation of virtual production

On Wednesday 24th April Luke Farrell – Founder of FXR and Anil Noorani – Managing Partner at TKM Consultants will be guiding you through the virtual production landscape as part of a World Federation of Advertisers (WFA) spotlight webinar.

They will cover:

  • What is virtual production and why it is relevant?
  • Who’s doing it/ who’s doing it well?
  • The need to embrace creative tech
  • Significant time and cost savings
  • Impact on sustainability
  • Getting ready to drive business growth in an extended reality future.

This event is open to WFA members and brand members of WFA National Advertiser Associations. So if you are interested in attending, click here.

If you would like to discuss your virtual production strategy outside of this event, please contact us at hello@tkm-consultants.com