A comprehensive supplier benchmark evaluation of Lloyds Marketing Services eco-system. An evaluation of the suppliers managing Retail, Direct Mail and Brochure based Campaigns was conducted. In addition, we reviewed and analysed the current enabling marketing technology platforms and stock management systems.
Our insight and recommendations resulted in the streamlining of both the supplier network and campaign management processes. Market leading MRM technology was implemented to support the change.
If you’d like to benchmark your current marketing services eco-system, please get in touch at hello@tkm-consultants.com