Marketing-as-a-service
Our B2B marketing services create demand through effective inbound marketing. A process we call ‘3 Pillar Marketing’. Insightful strategy, creative positioning and multi-channel content distribution ensures we deliver your story effectively to drive sales.
Demand generation starts by identifying and qualifying prospective customers through content and in-bound marketing before passing highly qualified nurtured leads onto the sales team for conversion.
Activities include:
- Brand and market positioning
- Customer journey mapping
- Digital Strategy
- Persona and proposition development
- CRM, marketing automation and social scheduling
- Expertise in Hubspot’s Marketing Hub and Sales Hub
- Website optimisation and seo
- Killer multi-channel content
- Marketing dashboards and metrics
- B2B marketing consultancy
We enrich this process by capturing the latest market leading insight, to create unique B2B reports that provide a platform for thought leadership and feed your sales pipeline.
Brand Positioning, framework and creative execution
We manage this process through a series of insight workshops, where we “look in” and “look out”.
Looking Out:
- your customer
- the market place
- company perception
- competitive positioning
- business truths
Looking In:
- positioning
- personality
- essence
- benefits
- vocabulary
- brand guidelines
- persona, proposition
- point of difference
What you get:
- A brand framework, which includes an evocative positioning statement, with visual imagery and vocabulary to support the outbound communications
- Buyer personas, for both direct and indirect channels
- Value propositions and messaging for each persona and channel
- Company values
- Creative brief
- On going creative support, as we execute on your inbound strategy
- A high performing marketing team, with a focus on MQLs, SQL, relevant content, conversion rate optimisation and revenue generation
For a recent case study, please click here