Halstan, an international, fourth generation printers, specialist book producer and technology solutions provider, were looking to bring in marketing and sales expertise to develop their brand, create awareness through content based marketing and ultimately build greater exposure and leads.
Halstan engaged with TKM on our 3 Pillar Marketing programme. A 6 month programme that resulted in:
– the delivery of a new Halstan visual identity with creative positioning and newly designed website.
– selected and set-up the martech stack, including a new CRM, for contacts and deal management, as well as email marketing and marketing automation, to drive Marketing Qualified Leads. The CRM and website are integrated to capture prospect details and nurture the sales cycles.
– a fully deployed social media strategy, generating awareness for a new audience, across multiple social channels including linkedin, twitter and instagram, as well as regular email campaigns. Using social scheduling tools to track automation, metrics and marketing analytics.
– a content plan focused on stationers and the notebook industry, that developed an uplift in lead generation and new customers.
– the celebration of Halstan’s 100 year birthday, resulting in a significant uplift in content and client video testimonials.
– working with the executive team on business strategy and horizon planning to prepare for the next phase of growth
– On completion of the 3 pillar programme, we continue to provide on-going creative and strategic support, as Halstan move to their next phase of growth
To discuss any specific marketing related projects or need help to set-up and execute the right B2B marketing strategy please get in touch at hello@tkm-consultants.com