TKM Consultants were asked to conduct a ground-breaking survey of 180 top executives at marketing agencies in the UK, by the leaders in Marketing Acceleration, Mtivity. Our goal was to get insights into the Executives top challenges and technologies and discover which trends were shaping the industry. The results were published in the 2016 UK Marketing Services Industry Report.
The report is available to download at www.mtivity.com/go/2016-marketing-services-industry-report-uk-edition
Detailed insights to be found in the report include:
- Share of agency revenue coming from print versus other channels.
- Number of marketing agencies with clients that are actually executing omni-channel campaigns
- The #1 channel being utilised most in client campaigns.
- Top campaign management bottlenecks.
An article in PrintWeek published an advance preview of the results of the survey and can be seen at www.printweek.com/print-week/news/1158924/marketing-agencies-embracing-print
The corresponding free to watch, on demand webinar, featuring Anil Noorani, Managing Partner, TKM and Mtivity CEO Patrick Kremer where they reveal and talk through the results of the Industry survey, can be accessed at www.mtivity.com/go/uk-industry-webinar
If you’d like to generate unique insight to both feed your inbound marketing and demand generation programs, please get in touch at hello@tkm-consultants.com