Tag: Immersive Content

WFA Spotlight : The Democratisation of Virtual Production

Posted on Editor 1Posted in Artificial Intelligence, Digital, Marketing, Technology, Transformation

An Immersive Interconnected World: A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live. As a result brands are investing their marketing budgets in cutting […]

XR extended reality virtual reality

Impact of immersive content & XR on customer experience

Posted on adminPosted in Artificial Intelligence, Automation, Creative Production, Digital, Marketing, Martech, Technology, Uncategorized

An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]