An Immersive Interconnected World: A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live. As a result brands are investing their marketing budgets in cutting […]
The move to hyper-digitalisation The marketing landscape is undergoing significant transformation, fueled by various factors including hyper digitalisation, the thirst for personalisation, the investment in GenAI and the natural shifts in consumer behaviour engaging with an unpredictable global economy. Being aware of some of the newest trends is vital for crafting strategies that improve business […]
Working with ChatGPT In the ever-evolving technology landscape, ChatGPT has emerged as a transformative force in the realm of creative production. This advanced language model, has become a versatile tool influencing various facets of the creative process. From aiding in idea generation and content creation to refining writing and sparking innovative collaborations, the impact of […]
An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]
TKM Consultants are extremely excited to have been selected by action.ai, the industry leading AI platform for Conversational Interfaces, to support their next phase of growth. action.ai, a winner of the European FinTech 50, transforms how businesses engage with their customers, for both voice and text. The days of ineffective chatbots are well and truly […]
If there is anything to take away from the recent Olympic games, it is that every four years, there is an opportunity to make a mark on a specific issue on the world stage. For example, 2012 was the Olympics that really placed an emphasis on the Paralympic games. Tokyo has a track record in […]