What In-House Creative Leaders Need To Know About Producing Content At Scale

Looking forward to speaking at the Inside Out Community Event, alongside Stef Sokolowski (We Are Amnet) and Gareth Chilton (ManMachine), where we’ll be discussing everything from offshore and automation to AI and behaviour change.

To register click here

Date: Wed, 11 Oct 2023
Time: 14:00 – 15:00 BST
Location: Online

About the Event

Ambitious brands are striving to create more creative content at scale and speed. In-house teams are faced with the challenge of delivering more and at a greater pace.

Teams therefore need flexible resources to manage campaign peaks and troughs.

They need access to additional talent and expertise with scalable solutions and fast turn around times, working with multiple studios that can produce content to satisfy “always-on” customer engagement.

This event will discuss and consider the viable options for creating content at scale, from offshoring to Automation and AI. We will be going beyond the fundamentals to look at team, brand, and process implications with production, martech and offshoring experts Anil Noorani, Stef Sokolowski and Gareth Chilton who will be joining our host, Emma Sexton.

Topics to be covered include:

  • Creative production, market trends and global perspective
  • Maturity of the offshore landscape
  • Defining technology must haves
  • How automation can play a more significant role
  • Adapting to AI and leveraging the technology by the people
  • Barriers to success and behaviour change
  • Looking ahead – creating a roadmap

Format: Panel discussion and Q&A

Location: This event is virtual via Zoom. A link will be provided to you after registration

Who’s the event for? This event if for those leading in-house creative teams