The 2024 Global Benchmark Report for Offshore Creative Production is now live.
Now in it’s 5th year, this year’s report, published by TKM Consultants and sponsored by We Are Amnet includes:
Interviews with In-House Leaders from retail, healthcare, gaming and entertainment, consumer, lifestyle and technology companies, in the US, UK and across Europe.
Interviews with Patrick Burgoyne, co-founder of the In-House Agency Leaders Club (IHALC) & Emma Sexton of the Inside Out Community.
Interviews with industry influencers in technology, automation and AI including Gareth Chilton of ManMachine.
Interviews with leaders in changing production models, including Dan Bannister from Makers.
We also share the results of a 30 question survey, covering topics as diverse as:
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- the big challenges facing in-house agencies and marketers when producing content in 2024
- which production models are seeing the greatest level of investment
- what spend is production related
- which services are most suited to an offshore model
- which criteria are being assessed when selecting an offshore partner
- what percentage savings should you see
- what levels of automation and AI should you expect
- what levels of sustainability, diversity and cultural alignment are expected
- how companies are embracing Smartshoring
To download the report, please click here.
For more information on how to on-board an offshore production model and maximize your investment, or how to start to build the business case for Smartshoring, please contact us at hello@tkm-consultants.com.