Category: Creative Production

Producers & Procurers iQ the global media partner for the 2023 TKM / We Are Amnet benchmark report for offshore creative production

Posted on adminPosted in Creative Production, Offshoring, Smartshoring

We’re excited that the leading global content platform, Producers & Procurers iQ, will be the media partner for the 2023 benchmark report for offshore creative production, sponsored by We Are Amnet and published by TKM Consultants. Producers & Procurers iQ deliver exceptional business intelligence resource covering creative operations, creative production, marketing services, In-House Agencies, media […]

How in-house agencies and offshore teams are building partnerships for scale and skills

Posted on adminPosted in Creative Production, Offshoring, Smartshoring

TKM Consultants Managing Partner, Anil Noorani, in a recent interview with Patrick Burgoyne, host of the In-house Agency Leaders Club, describes how in-house agencies and offshore production teams are coming together to alleviate the pressures of producing content at scale. Some of the questions addressed include: How prevalent is the use of offshoring by in-house […]

XR extended reality virtual reality

Impact of immersive content & XR on customer experience

Posted on adminPosted in Artificial Intelligence, Automation, Creative Production, Digital, Marketing, Martech, Technology, Uncategorized

An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]

Summary of WFA & TKM Global Content Report Published in Producers & ProcurersiQ

Posted on adminPosted in Creative Production, Digital, Market Reports, Marketing, Marketing-as-a-Service, Martech, Offshoring, Smartshoring

TKM’s Managing Partner, Anil Noorani, outlines the key takeaways from the recent report on Global Content Production, conducted in collaboration with the WFA and only made available in full to the WFA membership. The summary of the report, produced exclusively for Producers & Procurers iQ, highlights nine of the key insights to emerge from the […]

Global Content Production 2021 – In Partnership with the WFA (World Federation of Advertisers) – Latest Research Now Available

Posted on adminPosted in Automation, Change Management, Creative Production, Digital, Market Reports, Marketing, Martech, Offshoring, Smartshoring, Technology, Transformation

The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]

Collaborating with The WFA: Global Production – 2021 and beyond

Posted on adminPosted in Creative Production, Digital, Market Reports, Uncategorized

Joining the WFA, we share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments. WFA members are given the opportunity to find answers to their most burning questions in relation to global […]

benchmark report image apr2021

The Creative Production Benchmark Report – Delivering Offshore Success in 2021 – Available Now

Posted on adminPosted in Creative Production, Offshoring, Smartshoring

We’re pleased to publish The Creative Production Benchmark Report – Delivering Offshore Success in 2021. Published by TKM and sponsored by We Are Amnet. Our latest report explores how agencies and in-house studios are managing the “content at scale” challenge by planning and implementing an effective offshore production strategy. Based on data from global agency executives, […]

Content At Scale – Recording Now Available

Posted on adminPosted in Change Management, Creative Production, Digital, Marketing, Offshoring, Positioning & Content, Smartshoring, Social, Transformation, Uncategorized

Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand. Event Hosts: We Are Amnet Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA) Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, […]

Creating a modern, effective marketing & content eco-system

Posted on adminPosted in Change Management, Creative Production, Digital, Marketing, Martech, Offshoring, Positioning & Content, Transformation

Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]

Primary Reasons to Offshore; It’s Not Only About Cost

Posted on adminPosted in Change Management, Creative Production, Market Reports, Marketing, Offshoring, Smartshoring, Transformation

Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]