TKM Consultants Managing Partner, Anil Noorani, in a recent interview with Patrick Burgoyne, host of the In-house Agency Leaders Club, describes how in-house agencies and offshore production teams are coming together to alleviate the pressures of producing content at scale.
Some of the questions addressed include:
How prevalent is the use of offshoring by in-house agencies and how do you see it expanding?
What are the ways in which In-House Agencies are currently using offshoring and what are the drivers for using it? Do you see one particular model emerging as the preferred one?
What kind of cost-savings can IHAs expect to achieve by offshoring?
What kind of work is offshoring most suited for and how is that changing?
Can you give us a sense of which territories are leading the way when it comes to offering offshoring expertise and what kind of services and skills are available?
Are there any noticeable gaps in terms of what skills offshoring companies currently offer?
How has the pandemic impacted offshoring trends?
In order for in-house agencies to implement and run effective offshoring, what key factors do they need to bear in mind? What roles and resources do they need to have in place? Are there challenges in terms of procurement and contracts?
How do you see the impact of automation impacting offshoring – will it reduce the demand for offshoring lower tier work and how will offshoring adapt?
What are the key measures of success that IHAs apply to offshoring?
How would you advise IHAs strike the right balance between offshore, in-house and outsourced teams?
The full interview can be seen here.
For more information on how TKM Consultants can support you in selecting and onboarding an offshore partner, please contact us at hello@tkm-consultants or contact Managing Partner, Anil Noorani here