The fourth annual TKM Consultants and We Are Amnet 2023 report for offshore creative production has been published and Marketing Procurement iQ have shared some of the results.
As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met.
With 60% of all companies utilising offshore production as part of their content ecosystems and a further 83% (of companies that don’t currently offshore) considering an offshore solution this year, it’s unsurprising that the investment in offshore creative production is superseding all other production models.
To read more, the full article can be seen here:
If you’d like to discuss any aspect of the report or the findings, please contact us at hello@tkm-consultants.com