Little Black Book, showcase the latest report from TKM Consultants and We Are Amnet highlighting the challenge of servicing ‘content-at-scale’ demands facing brands and marketers, and look to possible solutions. The report details: How the offshore market is maturing in relation to other production models Uncovering the greatest areas of content production spend for 2023 […]
The fourth annual TKM Consultants and We Are Amnet 2023 report for offshore creative production has been published and Marketing Procurement iQ have shared some of the results. As the demand by marketers for more content increases, the survey offers an insight into how these challenges are being met. With 60% of all companies utilising […]
Here is a round-up of 3 panel discussions TKM have facilitated alongside We Are Amnet, with speakers from a range of industries, from both client and agency side: To view the recent “Outperform Your Competition with Content at Scale” panel discussion with speakers from Roche, Norwegian Cruise Line, International Monetary Fund and Wish please click […]
The ever-growing demand for producing large volumes of high-quality content quickly and efficiently, with the right levels of skills, has only accelerated in the pandemic era. We’re bringing together some of the industry’s best known brands and speakers for global content production to share authentic stories and discuss what it takes to achieve global engagement. […]
We’re excited that the leading global content platform, Producers & Procurers iQ, will be the media partner for the 2023 benchmark report for offshore creative production, sponsored by We Are Amnet and published by TKM Consultants. Producers & Procurers iQ deliver exceptional business intelligence resource covering creative operations, creative production, marketing services, In-House Agencies, media […]
TKM Consultants Managing Partner, Anil Noorani, in a recent interview with Patrick Burgoyne, host of the In-house Agency Leaders Club, describes how in-house agencies and offshore production teams are coming together to alleviate the pressures of producing content at scale. Some of the questions addressed include: How prevalent is the use of offshoring by in-house […]
We’re pleased to say that Aman Dhaliwal has joined TKM Consultants as a Junior Consultant. Aman graduated from Nottingham University in 2021, with a degree in Philosophy. Working alongside TKM clients and partners, including We Are Amnet, on their marketing led growth initiatives, Aman will be building his expertise in Hubspot (Sales Hub), delivering campaigns, […]
An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]
TKM’s Managing Partner, Anil Noorani, outlines the key takeaways from the recent report on Global Content Production, conducted in collaboration with the WFA and only made available in full to the WFA membership. The summary of the report, produced exclusively for Producers & Procurers iQ, highlights nine of the key insights to emerge from the […]
The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]