The move to hyper-digitalisation The marketing landscape is undergoing significant transformation, fueled by various factors including hyper digitalisation, the thirst for personalisation, the investment in GenAI and the natural shifts in consumer behaviour engaging with an unpredictable global economy. Being aware of some of the newest trends is vital for crafting strategies that improve business […]
MarTech – a saturated market Merger and acquisitions commonly occur when companies combine their resources, operations, or assets. 2024 will see a large consolidation of MarTech companies, as saturation kicks in. In the context of Martech, this often involves two companies with complementary technologies or services merging to create a more comprehensive marketing solution – […]
Working with ChatGPT In the ever-evolving technology landscape, ChatGPT has emerged as a transformative force in the realm of creative production. This advanced language model, has become a versatile tool influencing various facets of the creative process. From aiding in idea generation and content creation to refining writing and sparking innovative collaborations, the impact of […]
Looking back on the M&A Landscape for the Marketing Sector in 2023 M&A transactions are often strategic in nature and are typically undertaken to achieve specific business and growth objectives. M&A activity in the marketing sector are often instigated for expansion, diversification of service offerings, technology integration or access to new clients and industries. Moore […]
Hubspot for sales and marketing Hubspot is a leading CRM platform designed to help your company market and sell more effectively, by aligning sales and marketing teams to foster sales enablement, boost ROI and fully optimise your marketing strategy to generate more qualified leads. It is the number one customer platform for scaling businesses and […]
Now In It’s 5th Year…… ……the Global Benchmark Report for Offshore Creative Production published by TKM Consultants and sponsored by We Are Amnet is the only report of it’s kind that reveals the latest trends and insight relating to the maturing world of offshore creative production. As the “content at scale” challenge deepens and brands […]
What do we mean by Brand Positioning? Brand Positioning is a tactic, which allows brands to identify and control the narrative of how their brand is perceived by their target audience (other brands, businesses or consumers). This powerful marketing strategy can help brand-owners differentiate their brand from competitors. There are multiple ways in which this […]
Looking forward to speaking at the Inside Out Community Event, alongside Stef Sokolowski (We Are Amnet) and Gareth Chilton (ManMachine), where we’ll be discussing everything from offshore and automation to AI and behaviour change. To register click here Date: Wed, 11 Oct 2023 Time: 14:00 – 15:00 BST Location: Online About the Event Ambitious brands are striving to […]
Please join us at our latest webinar on offshore production trends, which dives into the rich insights from the 2023 Benchmark Report for Offshore Creative Production and calls on the expert knowledge of Kelly McConville, Global Director of Marketing Production of N26 and Marcelo Gandola, Founder of Edisen. Facilitated by Stef Sokolowski of We Are […]
As we enter 2023, with the pandemic still fresh in our minds, there has been a further surge in economic uncertainty, resulting in price rises, a drop in consumer spending and high inflation. Businesses and brands around the world are leaning on their marketing, operations and procurement teams, as well as their in-house studios, to […]