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Serena Helate, Generation Y and pushing 20 carries out a “Marketing Experiment” to see how the high street is evolving and what the impact of mobile and digital technology has on her shopping experience.
Written by Serena and published by TKM, her insights can be downloaded today and include:
- Have Millennial’s abandoned the high street
- Are the digital trends playing out in-store
- A trip down Oxford Street
- Data is still your biggest asset – use it!
- A major high street retailer case-study
If you’d like to discuss any of the findings in more detail, please contact us at
hello@tkm-consultants.com
Description
Rather than guess, assume or interpret how the high street is servicing the expectations of the often referenced Millennial Shopper we decided to ask a Millennial instead. So, Serena Helate, Generation Y and pushing 20 carried out a “Marketing Experiment” to see how the high street is evolving and whether all the hype around mobile and digital technology to enhance her shopping experience was true or a mere fabrication by well paid analysts!
Written by Serena and published by TKM, her insights can be downloaded today.
If you’d like to discuss any of the findings in more detail, please contact us at
hello@tkm-consultants.com
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