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This report explores how and why agencies, in-house agencies and brands are offshoring, the cost savings they expect to receive, and how the landscape has changed since the covid-19 pandemic.
This report looks at a range of findings, including:
- Most important factors for partnership success
- How much work is sent offshore
- The type of work sent offshore
- How many offshore providers used and their locations
- Expected savings
- Impact of covid-19 on offshoring strategy
- Barriers to success
- Technology expectations
- Ways to measure success
- The evolution of Smartshoring®.
For agencies creating content at scale for brands and advertisers around the world, whether they be in-house, independent production studios or larger networks, the need to invest in offshore partners has never been more relevant or necessary.
A combination of unpredictable market forces, radically changing consumer behaviour, a growing demand for sustainable practices and a global economy built on borderless talent, has driven companies to find new ways to survive, grow and flourish.
Description
The definitive report to benchmark your existing offshore relationships, find out how your peers are using offshoring, the move to Smartshoring and what are the primary business drivers are to deliver success.
As we lean into economic uncertainty in 2023 this report explores how in-house agencies, brands and creative/digital agencies are using offshoring within the marketing mix.
A combination of industry leaders completing a comprehensive survey and interviews with key influencers to maximize the insight available to our audience,this is the most up to date report on the state of the market, for offshore creative production.
Areas addressed include:
- Which production models are getting the most investment in 2023
- Total production spend being managed offshore
- Services most suited to the offshore market and why
- Savings expectations across all primary offshore services in tier 3 production
- Technology expectations
- How success is being measured
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