The 2017 Point of Sale Industry Report. Sponsored by Creo. Published by TKM.

Description

Point of sale ’more influential’ than tv, radio and press advertising, new TKM consultants report finds.

The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.

To access all the rich insights, download the executive summary of the report here or at www.creo-pos.com.

The report helps us understand marketers’ opinions on how well they are executing campaigns across territories, building shopper insight and strategy into their campaigns, measuring ROI and using technology to help manage campaigns.

Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/