Earlier this month, Anil Noorani, Managing Partner at TKM Consultants, spent time speaking with the CEO of Ziflow, Anthony Welgemoed and executive producer, Lizzie Short on the In the Flow podcast discussing how CMOs are enabling AI to deliver on their strategic and creative vision. The full podcast can be viewed here. If you’d like […]
B2B growth doesn’t come from incremental communication improvements. It comes from identifying the unfair advantage your competitors can’t replicate, making it impossible for buyers to ignore you. An “unfair advantage” can often be found through Challenger positioning. Challenger positioning is the ability to stand for something unmistakably true, ownable and memorable. 1. Every successful Challenger […]
When deployed effectively Digital Asset Management solutions are the cornerstone of your brand management strategy. Unfortunately many DAMs fail quietly. Low adoption, out of date assets, poor governance and an inability to track asset performance resulting in a poor marketing ROI, asset leakage and a dilution of brand equity. In 2025, that’s no longer acceptable. […]
Last week it was a pleasure meeting with Anthony Welgemoed, CEO and Founder at Ziflow, to discuss a selection of trending topics on Anthony’s “In The Flow” podcast. We covered AI literacy (especially among leadership teams) Assessing human behavior when managing change The evolution of creative operations Autonomous campaign management Why “looking to the left” […]
This isn’t another “how-to” session. It’s a real-world, no-fluff discussion focused on the challenges and opportunities that matter most to in-house agency and operations leaders right now. Expect to hear real experiences and practical advice from industry leaders who are driving innovation, embracing change, and evolving their strategies to stay ahead. To register for the […]
Are you an investor, acquiror or a tech business owner? Being able to effectively value a SaaS (Software as a Service) company is a crucial step in understanding its financial health, growth prospects and market position. SaaS companies typically have recurring revenue, high customer retention rates and unique growth potential, therefore traditional methods may not […]
A whistle-stop tour of the top four MarTech events to attend in the next few months, complete with details about what makes each one a stand-out event. 1. The MarTech Summit Berlin Date: March 5, 2025 Location: Berlin, Germany Details: Focused on digital transformation and customer engagement, attendees will learn from case studies presented by […]
As the marketing landscape continues to evolve, artificial intelligence (AI) platforms are taking center stage, revolutionizing how brands connect with their audiences. In 2025, several AI-driven marketing platforms are not just supporting businesses but transforming the industry at an unprecedented pace. Here’s a look at the fastest-growing marketing AI platforms shaping the future of advertising, […]
How AI Models Can Accelerate the Sales Cycle In today’s hyper-competitive business environment, speed is often the differentiator between success and failure. The faster a company can guide prospects through its sales funnel, the better it can capitalize on opportunities and outpace competitors. Artificial intelligence (AI) is emerging as a transformative tool to accelerate the […]
The digital marketing landscape is constantly evolving, driven by advancements in technology, shifting consumer behaviours, and the rise of data-driven strategies. For businesses aiming to stay ahead, partnering with the right agency can make all the difference. Here’s a closer look at the current digital marketing performance landscape and the agencies setting new benchmarks in […]