Earlier this month, Anil Noorani, Managing Partner at TKM Consultants, spent time speaking with the CEO of Ziflow, Anthony Welgemoed and executive producer, Lizzie Short on the In the Flow podcast discussing how CMOs are enabling AI to deliver on their strategic and creative vision. The full podcast can be viewed here. If you’d like […]
Last week it was a pleasure meeting with Anthony Welgemoed, CEO and Founder at Ziflow, to discuss a selection of trending topics on Anthony’s “In The Flow” podcast. We covered AI literacy (especially among leadership teams) Assessing human behavior when managing change The evolution of creative operations Autonomous campaign management Why “looking to the left” […]
A whistle-stop tour of the top four MarTech events to attend in the next few months, complete with details about what makes each one a stand-out event. 1. The MarTech Summit Berlin Date: March 5, 2025 Location: Berlin, Germany Details: Focused on digital transformation and customer engagement, attendees will learn from case studies presented by […]
As the marketing landscape continues to evolve, artificial intelligence (AI) platforms are taking center stage, revolutionizing how brands connect with their audiences. In 2025, several AI-driven marketing platforms are not just supporting businesses but transforming the industry at an unprecedented pace. Here’s a look at the fastest-growing marketing AI platforms shaping the future of advertising, […]
How AI Models Can Accelerate the Sales Cycle In today’s hyper-competitive business environment, speed is often the differentiator between success and failure. The faster a company can guide prospects through its sales funnel, the better it can capitalize on opportunities and outpace competitors. Artificial intelligence (AI) is emerging as a transformative tool to accelerate the […]
In today’s fast-paced business world, data is more than just numbers — it’s the backbone of informed decision-making. For companies looking to grow, leveraging analytics has become a necessity. Data-driven decisions allow businesses to move from gut-feeling choices to well-founded strategies, enabling them to identify trends, optimise operations, and stay competitive in their markets. Why […]
We are consumed by content that’s talks about the disruptive nature of Artificial Intelligence (AI). The growing impact on the way we live, how we work and our day to day interactions with friends. ChatGPT, one of the most advanced AI models (having also recently raised $6.6 billion in investment, valuing the company at $157 […]
In today’s “always on” world, managing and organizing digital assets across all channels is essential for maintaining brand consistency and delivering marketing operational efficiency. Digital Asset Management (DAM) platforms help streamline how marketing teams, brand teams and agencies operate, enabling companies to store, organise and share assets seamlessly, uplifting collaboration, encouraging asset re-use and preventing […]
In the past, content creation was often limited to two main approaches: filming on-location or building elaborate, expensive sets in studios. However, with the introduction of virtual production in recent years, a more cost-effective and flexible alternative has emerged. This new method allows creators to fully control the production environment, even accommodating last-minute changes, all […]
Staying relevant As the marketing and Martech landscape evolves at immense speed, staying up-to-date with the latest trends, technologies, and strategies has never been more critical. Whether you’re focused on digital transformation, data-driven marketing, or the latest tools to enhance customer engagement, attending industry events is a crucial to gain insights, network with industry leaders, […]