Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]
In a recent webinar hosted by the World Federation of Advertisers (WFA), TKM Managing Partner, Anil Noorani, shared the latest industry insights around the savings available to brands when reviewing their agency eco-system and how best to firm up the vulnerability in their agency supply chains. Here is a snap shot of the typical Opex […]
Getting the most out of your marketing department involves not only having the right people, products and processes, but ensuring that they are working cohesively within a culture that nurtures innovation and change. Done correctly, the results can be staggering; where efficient marketing operations can provide a 25% improvement in marketing effectiveness. TKM now offers […]
I’ve been lucky enough in my career to work with many outstanding business leaders and CEOs, and one of the many areas I admire is that they know precisely when to plan for change. Jack Welch once famously said, “Change, before you have to”, but for many businesses in today’s economic climate, the need to […]
Popular opinion, backed up by year on year statistics, would suggest that high street retail is in desperate need of a digital overhaul to stay relevant and engaging. TKM was keen to stress test this point of view and commissioned a “Generation Y” insight report to better understand what the retail experience is really like […]
If there is anything to take away from the recent Olympic games, it is that every four years, there is an opportunity to make a mark on a specific issue on the world stage. For example, 2012 was the Olympics that really placed an emphasis on the Paralympic games. Tokyo has a track record in […]
For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]