Investment levels in e-commerce at an all time high, as D2C takes hold

Posted on Posted in Digital, Martech, Retail, Uncategorized

Due to the changing retail landscape and growing desire for brands to trade directly with consumers online – the investment in e-commerce and digital marketing has expanded exponentially in the last few years and will continue to relentlessly grow. Nike, an example of a global brand developing their D2C footprint , who in the first […]

retail blog eyes

A millennial’s insight into the retail sector

Posted on Posted in Digital, Marketing, Martech, Positioning & Content, Retail, Technology, Transformation

Popular opinion, backed up by year on year statistics, would suggest that high street retail is in desperate need of a digital overhaul to stay relevant and engaging. TKM was keen to stress test this point of view and commissioned a “Generation Y” insight report to better understand what the retail experience is really like […]