The Impact of an Effective Board Company failure is often a result of poor strategy followed by mediocre execution, and an inability to pivot and change. Boards play a crucial role in overseeing the strategic intent of a business, ensuring top executives maintain a balanced approach without taking excessive risks, and have a solid plan […]
The move to hyper-digitalisation The marketing landscape is undergoing significant transformation, fueled by various factors including hyper digitalisation, the thirst for personalisation, the investment in GenAI and the natural shifts in consumer behaviour engaging with an unpredictable global economy. Being aware of some of the newest trends is vital for crafting strategies that improve business […]
In conjunction with the World Federation of Advertisers (WFA), Anil Noorani, Managing Partner of TKM Consultants, will be running a session to provide the latest insights on areas you should consider when developing your offshore strategy for creative production. As we develop a world of remote working, understanding the offshore landscape has become a critical component […]
We’re pleased to publish the 2020 State of the Market Report for Offshore Creative Production. Published by TKM and sponsored by Amnet. This report provides the latest, unique insight around current and future offshore practices, including locations, price points and services most suited to Smartshoring. To access the latest insight, we identified and spoke with […]
Report: How mobile augmented reality meets the challenges of the attention economy Author: Katherine Le Synopsis “In the attention economy, every second is fought for” Sponsored by TKM, this report documents how mobile augmented reality is dramatically changing consumer interactions with retail and provides a problem-solving framework centred around Social Demand, Design and Knowledge Creation. […]
It wasn’t until the House of Fraser crisis which emerged at the start of the summer that people really began to understand the exceptionally difficult times the retail sector is facing. However, the issues which brought House of Fraser into crisis are not new. Our retail insight report published in February 2018 included a case […]
2017 has been an exciting year for TKM; we’ve worked with great clients on a whole range of engaging, thought-provoking and varied projects. Whilst we can’t talk about all of our projects, there are some that we are able to share. Amnet: Market Positioning, Content & Channel Development Worked alongside the leadership team at a […]
For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]
The influence of Technology on Marketing has never been greater. A joined up “Technology for Marketing” ecosystem for all channels will deliver brand awareness, improve customer acquisition and drive advocacy. We have created this 24 page booklet to define and clarify industry terms and create a point of reference for anyone involved in Marketing. Available […]