Due to the changing retail landscape and growing desire for brands to trade directly with consumers online – the investment in e-commerce and digital marketing has expanded exponentially in the last few years and will continue to relentlessly grow. Nike, an example of a global brand developing their D2C footprint , who in the first […]
We’re pleased to publish the 2020 State of the Market Report for Offshore Creative Production. Published by TKM and sponsored by Amnet. This report provides the latest, unique insight around current and future offshore practices, including locations, price points and services most suited to Smartshoring. To access the latest insight, we identified and spoke with […]
It wasn’t until the House of Fraser crisis which emerged at the start of the summer that people really began to understand the exceptionally difficult times the retail sector is facing. However, the issues which brought House of Fraser into crisis are not new. Our retail insight report published in February 2018 included a case […]
With over 1,000 new companies being established every day, we were keen to assess the market and look at some of the biggest and fastest growing online brands. Unsurprisingly, the top of the list is dominated by the established leaders and specifically the tech giants such as Facebook, Amazon, Alibaba and JD.com. The latter three, […]
Our Millennial retail insight report, written by Serena Helate and published by TKM, is now available to download! Serena, “Generation Y and pushing 20”, carries out a “Marketing Experiment” to assess the state of the retail shopping experience, with an emphasis on the impact of mobile and digital technology. Her insights can be downloaded here […]
Artificial intelligence (AI) continues to take hold, whether that be in the home or the office: Around 10% of households in the UK are already friends with Alexa, Amazon’s very own intelligent personal assistant Amazon continues to add to its robotic workforce, most notably, its “waltzing” shelves in its Manchester warehouse The UK has moved […]
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs. To access all the rich insights, download the executive summary of the report at www.creo-pos.com. The report helps us understand marketers’ […]