2021 Global Benchmark Report for Offshore Creative Production

This report dives into the marketing services industry to find out how and why agencies and in-house studios are selecting and building offshore partnerships, successfully

This report looks at a range of findings, including:

• Find, select and on-board offshore partners.
• Factors relating to planning and selecting an offshore partner.
• The maturity of the offshore industry.
• The volume and type of work managed offshore.
• The expectations around potential savings per service.
• The most important factors when on-boarding an offshore partner successfully.
• How to maintain great relationships and measure success.
• The evolution of Smartshoring®.