Getting the most out of your marketing department involves not only having the right people, products and processes, but ensuring that they are working cohesively within a culture that nurtures innovation and change. Done correctly, the results can be staggering; where efficient marketing operations can provide a 25% improvement in marketing effectiveness. TKM now offers […]
Popular opinion, backed up by year on year statistics, would suggest that high street retail is in desperate need of a digital overhaul to stay relevant and engaging. TKM was keen to stress test this point of view and commissioned a “Generation Y” insight report to better understand what the retail experience is really like […]
What is it? Digital Asset Management (DAM) refers to the management of tasks and decisions surrounding the storage, retrieval and distribution of digital assets. The DAM market is predicted to grow from $2.44 billion in 2017 to $5.66 billion by 2022. This is a result of a marked rise in demand coming from the significant […]
On 20th October 2017, TKM Consultants attended Bath Digital Festival alongside Neil Donald, founder of Hotwire Consulting Ltd, having been invited by Deep Blue Sky, one of the festival sponsors alongside NatWest, Dyson and ojo solutions, amongst others. Bath Digital Festival is an annual event with the aim of bringing people and technology together with […]
The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]
We specialise in the ever-changing marketing services, technology & operations landscape and understand how it all fits together. As pioneers in digital transformation and marketing technology (martech) we have been advising business leaders of brands, technologies and agencies for the past twenty years. If you’re looking to change and improve how your marketing, brand or […]
Dark MarTech sounds ominous and will prove to be for many companies. So, what is “Dark MarTech”? It is home grown marketing technology that Brands build themselves internally, ranging from simple spreadsheet applications to fully grown digital asset, campaign and content management solutions. Often driven by a desire to develop a short-term solution for a […]
It’s January 2017, and I’m excited about the future. My immersion in the world of innovative start-up technology continues to inspire me. As a mentor on UCL’s Technology Entrepreneur Program, an active member of the “IOD 99” and working with a variety of early stage businesses through both TKM Consultants and Permission Ventures, I’m lucky […]
The influence of Technology on Marketing has never been greater. A joined up “Technology for Marketing” ecosystem for all channels will deliver brand awareness, improve customer acquisition and drive advocacy. We have created this 24 page booklet to define and clarify industry terms and create a point of reference for anyone involved in Marketing. Available […]
As the Consultants at TKM spend more time with their clients reviewing, analysing and understanding the hugely complex and fragmented MarTech space, it is abundantly clear that the speed of growth of the technology vendors has significantly surpassed the speed of adoption for both Corporate Marketing Teams and their Agency counterparts. Is this sustainable? “”The […]