It is estimated that at least 90% of marketers believe in the value of employing influencer marketing strategies. What is an influencer? Someone who can change shopper behaviour, introduce new trends and impact purchasing decisions. It is a strategy which many high street brands, who have a very specific demographic, utilise to great effect. The […]
For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]
It’s January 2017, and I’m excited about the future. My immersion in the world of innovative start-up technology continues to inspire me. As a mentor on UCL’s Technology Entrepreneur Program, an active member of the “IOD 99” and working with a variety of early stage businesses through both TKM Consultants and Permission Ventures, I’m lucky […]