Google Algorithm

Responsive Websites; A Marketing Imperative

Will Google’s new Mobile-Friendly Algorithm have an Impact on Your Business?

Google have announced some major algorithm updates on mobile searches.

google-algorithm

They are expanding the use of mobile-friendliness as a ranking signal.

This change will affect mobile searches in all languages worldwide and websites that are “mobile-friendly” will be given priority in mobile search rankings.

In a nutshell, any websites that are not mobile-friendly will rank much lower in mobile search results.

We understand your website’s SEO and search visibility is extremely important, so we’re here to help you figure out how this new update will affect you and how to prepare for it.

About 50% of all Google searches are performed on a mobile device.

A mobile-friendly website is not only a luxury – it is now a necessity.

Q: How do I make sure my website is mobile-friendly?

A: A Responsive Design

A responsive website will adjust to fit in any screen size, whether it’s a desktop, tablet, laptop or your smartphone. When building a responsive design, developers will consider how elements like buttons, menus and images can be rearranged and scaled down to create the best possible experience for mobile users.

responsive

To check whether your website has a responsive design,
Step 1: Test Your Website

You can test your website with Google’s own mobile friendly testing tool
https://www.google.com/webmasters/tools/mobile-friendly/

Step 2: See how much mobile search traffic is arriving at your website

If you use Google analytics, you can add a dashboard there which shows your mobile search report in Google. This report will quickly show you how much mobile traffic your site gets, and the importance of a mobile-friendly site for your business.

Simply, click this link to add this custom report to your Google Analytics report
https://www.google.com/analytics/web/template?uid=6Owr30r8QFKcXj2szRm8uw

Step3. Talk to us today 

If your website failed the mobile-friendly test and most of your traffic is from mobile devices, talk to Digital Cousin today, www.digitalcousin.com.

Digital Cousin 2

Digital Cousin is a TKM Consultants Company