On 20th October 2017, TKM Consultants attended Bath Digital Festival alongside Neil Donald, founder of Hotwire Consulting Ltd, having been invited by Deep Blue Sky, one of the festival sponsors alongside NatWest, Dyson and ojo solutions, amongst others. Bath Digital Festival is an annual event with the aim of bringing people and technology together with […]
For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]
The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]
We specialise in the ever-changing marketing services, technology & operations landscape and understand how it all fits together. As pioneers in digital transformation and marketing technology (martech) we have been advising business leaders of brands, technologies and agencies for the past twenty years. If you’re looking to change and improve how your marketing, brand or […]
Dark MarTech sounds ominous and will prove to be for many companies. So, what is “Dark MarTech”? It is home grown marketing technology that Brands build themselves internally, ranging from simple spreadsheet applications to fully grown digital asset, campaign and content management solutions. Often driven by a desire to develop a short-term solution for a […]
The influence of Technology on Marketing has never been greater. A joined up “Technology for Marketing” ecosystem for all channels will deliver brand awareness, improve customer acquisition and drive advocacy. We have created this 24 page booklet to define and clarify industry terms and create a point of reference for anyone involved in Marketing. Available […]
The Marketing in the Accelerated Economy webinar we recently conducted can be accessed at https://vimeo.com/188187779 A copy of the report will be available on our website soon. For more information on any of our services relating to: business planning and horizon modelling martech strategy and implementation offshore creative production and modelling marketing-as-a-service web and app development […]
A Report to be published by TKM Consultants and sponsored by Mtivity, a market leading marketing acceleration platform, finds that print continues to be a critical component of the omni-channel mix. An article in PrintWeek published this week gives an exclusive, advance preview of the results of a recent survey of leading marketing agencies in […]
As the London Mayoral Election looms ever closer, it was great to have been invited yesterday to #DebateTech, at Here East, organised by Tech London Advocates, Tech UK and Centre for London. A fascinating, insightful debate between the 5 Mayoral Candidates, Sadiq Khan (Labour), Zac Goldsmith (Conservative), Sian Berry (Green), Caroline Pidgeon (Liberal) and […]
As the Consultants at TKM spend more time with their clients reviewing, analysing and understanding the hugely complex and fragmented MarTech space, it is abundantly clear that the speed of growth of the technology vendors has significantly surpassed the speed of adoption for both Corporate Marketing Teams and their Agency counterparts. Is this sustainable? “”The […]