Earlier this month, Anil Noorani, Managing Partner at TKM Consultants, spent time speaking with the CEO of Ziflow, Anthony Welgemoed and executive producer, Lizzie Short on the In the Flow podcast discussing how CMOs are enabling AI to deliver on their strategic and creative vision. The full podcast can be viewed here. If you’d like […]
When deployed effectively Digital Asset Management solutions are the cornerstone of your brand management strategy. Unfortunately many DAMs fail quietly. Low adoption, out of date assets, poor governance and an inability to track asset performance resulting in a poor marketing ROI, asset leakage and a dilution of brand equity. In 2025, that’s no longer acceptable. […]
Last week it was a pleasure meeting with Anthony Welgemoed, CEO and Founder at Ziflow, to discuss a selection of trending topics on Anthony’s “In The Flow” podcast. We covered AI literacy (especially among leadership teams) Assessing human behavior when managing change The evolution of creative operations Autonomous campaign management Why “looking to the left” […]
A whistle-stop tour of the top four MarTech events to attend in the next few months, complete with details about what makes each one a stand-out event. 1. The MarTech Summit Berlin Date: March 5, 2025 Location: Berlin, Germany Details: Focused on digital transformation and customer engagement, attendees will learn from case studies presented by […]
Staying relevant As the marketing and Martech landscape evolves at immense speed, staying up-to-date with the latest trends, technologies, and strategies has never been more critical. Whether you’re focused on digital transformation, data-driven marketing, or the latest tools to enhance customer engagement, attending industry events is a crucial to gain insights, network with industry leaders, […]
Staying ahead of the Curve In the fast-paced world of marketing technology, staying ahead of the latest trends and innovations is crucial for success. Whether you’re a marketer, tech enthusiast, or business leader, attending Martech events offers invaluable opportunities to learn from industry experts, network with peers, and explore cutting-edge tools and strategies. As we […]
DAM solutions have been around for over 25 years, but many organisations have struggled with the effective implementation of these solutions. Often the cornerstone of the MarTech eco-system, managing a vast (and growing at pace) array of digital assets can be a daunting task. From social assets and video content to presentation templates, documents and […]
MarTech – a saturated market Merger and acquisitions commonly occur when companies combine their resources, operations, or assets. 2024 will see a large consolidation of MarTech companies, as saturation kicks in. In the context of Martech, this often involves two companies with complementary technologies or services merging to create a more comprehensive marketing solution – […]
Hubspot for sales and marketing Hubspot is a leading CRM platform designed to help your company market and sell more effectively, by aligning sales and marketing teams to foster sales enablement, boost ROI and fully optimise your marketing strategy to generate more qualified leads. It is the number one customer platform for scaling businesses and […]
Due to the changing retail landscape and growing desire for brands to trade directly with consumers online – the investment in e-commerce and digital marketing has expanded exponentially in the last few years and will continue to relentlessly grow. Nike, an example of a global brand developing their D2C footprint , who in the first […]