The Market Today Customer Data Platforms or CDPs help businesses build their customer profiles by aggregating customer data from multiple sources, ensuring customer data is no longer siloed. This data is often categorised into descriptive, behaviour, identity and qualitative data and will include information relating to: Name, location, and contact details Social data Professional information […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]
Getting the most out of your marketing department involves not only having the right people, products and processes, but ensuring that they are working cohesively within a culture that nurtures innovation and change. Done correctly, the results can be staggering; where efficient marketing operations can provide a 25% improvement in marketing effectiveness. TKM now offers […]
We’re pleased to publish the 2020 State of the Market Report for Offshore Creative Production. Published by TKM and sponsored by Amnet. This report provides the latest, unique insight around current and future offshore practices, including locations, price points and services most suited to Smartshoring. To access the latest insight, we identified and spoke with […]
It wasn’t until the House of Fraser crisis which emerged at the start of the summer that people really began to understand the exceptionally difficult times the retail sector is facing. However, the issues which brought House of Fraser into crisis are not new. Our retail insight report published in February 2018 included a case […]
It is estimated that at least 90% of marketers believe in the value of employing influencer marketing strategies. What is an influencer? Someone who can change shopper behaviour, introduce new trends and impact purchasing decisions. It is a strategy which many high street brands, who have a very specific demographic, utilise to great effect. The […]
2017 has been an exciting year for TKM; we’ve worked with great clients on a whole range of engaging, thought-provoking and varied projects. Whilst we can’t talk about all of our projects, there are some that we are able to share. Amnet: Market Positioning, Content & Channel Development Worked alongside the leadership team at a […]
The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]
We specialise in the ever-changing marketing services, technology & operations landscape and understand how it all fits together. As pioneers in digital transformation and marketing technology (martech) we have been advising business leaders of brands, technologies and agencies for the past twenty years. If you’re looking to change and improve how your marketing, brand or […]
Dark MarTech sounds ominous and will prove to be for many companies. So, what is “Dark MarTech”? It is home grown marketing technology that Brands build themselves internally, ranging from simple spreadsheet applications to fully grown digital asset, campaign and content management solutions. Often driven by a desire to develop a short-term solution for a […]