It is estimated that at least 90% of marketers believe in the value of employing influencer marketing strategies. What is an influencer? Someone who can change shopper behaviour, introduce new trends and impact purchasing decisions. It is a strategy which many high street brands, who have a very specific demographic, utilise to great effect. The […]
Artificial intelligence (AI) continues to take hold, whether that be in the home or the office: Around 10% of households in the UK are already friends with Alexa, Amazon’s very own intelligent personal assistant Amazon continues to add to its robotic workforce, most notably, its “waltzing” shelves in its Manchester warehouse The UK has moved […]
2017 has been an exciting year for TKM; we’ve worked with great clients on a whole range of engaging, thought-provoking and varied projects. Whilst we can’t talk about all of our projects, there are some that we are able to share. Amnet: Market Positioning, Content & Channel Development Worked alongside the leadership team at a […]
Popular opinion, backed up by year on year statistics, would suggest that high street retail is in desperate need of a digital overhaul to stay relevant and engaging. TKM was keen to stress test this point of view and commissioned a “Generation Y” insight report to better understand what the retail experience is really like […]
Following last month’s blog discussing TKM’s presentation at the Bath Digital Festival (read here), this piece focusses on the “Survival of the Fittest Roundtable”; an evening at the festival for discussion and networking with forward-thinking companies who share a belief that together we can help shape a positive digital future. The event comprised of six […]
What is it? Digital Asset Management (DAM) refers to the management of tasks and decisions surrounding the storage, retrieval and distribution of digital assets. The DAM market is predicted to grow from $2.44 billion in 2017 to $5.66 billion by 2022. This is a result of a marked rise in demand coming from the significant […]
If there is anything to take away from the recent Olympic games, it is that every four years, there is an opportunity to make a mark on a specific issue on the world stage. For example, 2012 was the Olympics that really placed an emphasis on the Paralympic games. Tokyo has a track record in […]
On 20th October 2017, TKM Consultants attended Bath Digital Festival alongside Neil Donald, founder of Hotwire Consulting Ltd, having been invited by Deep Blue Sky, one of the festival sponsors alongside NatWest, Dyson and ojo solutions, amongst others. Bath Digital Festival is an annual event with the aim of bringing people and technology together with […]
For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]
The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]