The last few years have seen an increase in M&A activity in the marcoms sector with just under £8 billion made in deals in 2017. What is particularly noticeable however is a shift in trends towards lower volume, but higher value deals with a decline in the number of deals worldwide falling from 1,023 in […]
Digital signage is fast becoming an integral part of out-of-home and in-store advertising. Wherever you go, you are likely to encounter it: whether it be fast food chains, shopping centres, train stations and even the doctor’s surgery. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video […]
TKM have been working alongside Amnet for the past 6 months, supporting their strategic growth and market positioning across EMEA and North America. Amnet are a progressive business providing unmatched pre-media expertise for the many Global Brands and Agency Partners they support. Following a very successful 6 months, we were keen to showcase the relationship […]
The introduction of the Video Assistant Referee (VAR) to English club football in January this year was met with optimism, however, its use in the recent rounds of the FA Cup in particular has led to strong criticism of the system. Despite the success of this sort of technology in sports such as Rugby, Tennis […]
Our Millennial retail insight report, written by Serena Helate and published by TKM, is now available to download! Serena, “Generation Y and pushing 20”, carries out a “Marketing Experiment” to assess the state of the retail shopping experience, with an emphasis on the impact of mobile and digital technology. Her insights can be downloaded here […]
Utilising social media effectively for your always on campaigns, is critical to any business marketing strategy for 2018. The stats back this up with 71% of consumers more likely to recommend a brand to others if they have positive experience with it on social media. So, what does 2018 have in store? 2018 will see […]
Following the announcement that it achieved sales growth of 15% in 2017, Pandora, the Danish international jewellery manufacturer and retailer, has recently announced that it has targeted annual revenue growth of 7-10% from 2018 through to 2022. To achieve this, Nlis Helander, a Senior Vice-President at Pandora, announced a refined marketing strategy centred around developing […]
It is estimated that at least 90% of marketers believe in the value of employing influencer marketing strategies. What is an influencer? Someone who can change shopper behaviour, introduce new trends and impact purchasing decisions. It is a strategy which many high street brands, who have a very specific demographic, utilise to great effect. The […]
Artificial intelligence (AI) continues to take hold, whether that be in the home or the office: Around 10% of households in the UK are already friends with Alexa, Amazon’s very own intelligent personal assistant Amazon continues to add to its robotic workforce, most notably, its “waltzing” shelves in its Manchester warehouse The UK has moved […]
2017 has been an exciting year for TKM; we’ve worked with great clients on a whole range of engaging, thought-provoking and varied projects. Whilst we can’t talk about all of our projects, there are some that we are able to share. Amnet: Market Positioning, Content & Channel Development Worked alongside the leadership team at a […]