Last week it was a pleasure meeting with Anthony Welgemoed, CEO and Founder at Ziflow, to discuss a selection of trending topics on Anthony’s “In The Flow” podcast. We covered AI literacy (especially among leadership teams) Assessing human behavior when managing change The evolution of creative operations Autonomous campaign management Why “looking to the left” […]
In an era where businesses need more than just cost-cutting measures to thrive, business consultants play a pivotal role. They provide strategies that drive growth, innovation, and adaptability, helping companies achieve sustainable success in ways that extend far beyond traditional cost savings. Let’s explore the key ways consultants add value to businesses today. 1. Strategic […]
Over the past 18 months, the landscape for marketing and digital agencies has seen a number of pivotal acquisitions. Leading firms are back to strategically buying specialist agencies to enhance the depth and breadth of their skills. This blog highlights some of the key acquisitions of the year and examines how these strategic decisions are […]
I’ve been lucky enough in my career to work with many outstanding business leaders and CEOs, and one of the many areas I admire is that they know precisely when to plan for change. Jack Welch once famously said, “Change, before you have to”, but for many businesses in today’s economic climate, the need to […]
The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]