Tag: challenger brand

Successfully Positioning A Challenger Brand

Posted on adminPosted in Marketing-as-a-Service, Positioning & Content, Uncategorized

B2B growth doesn’t come from incremental communication improvements. It comes from identifying the unfair advantage your competitors can’t replicate, making it impossible for buyers to ignore you. An “unfair advantage” can often be found through Challenger positioning. Challenger positioning is the ability to stand for something unmistakably true, ownable and memorable. 1. Every successful Challenger […]

Why Brand Positioning is Critical for Start-ups

Posted on adminPosted in Marketing-as-a-Service, Positioning & Content

What do we mean by Brand Positioning? Brand Positioning is a tactic, which allows brands to identify and control the narrative of how their brand is perceived by their target audience (other brands, businesses or consumers). This powerful marketing strategy can help brand-owners differentiate their brand from competitors. There are multiple ways in which this […]