Marketing-as-a-Service Archives - Page 2 of 2

Summary of WFA & TKM Global Content Report Published in Producers & ProcurersiQ

Posted on April 15, 2022April 15, 2022 adminPosted in Creative Production, Digital, Market Reports, Marketing, Marketing-as-a-Service, Martech, Offshoring, Smartshoring

TKM’s Managing Partner, Anil Noorani, outlines the key takeaways from the recent report on Global Content Production, conducted in collaboration with the WFA and only made available in full to the WFA membership. The summary of the report, produced exclusively for Producers & Procurers iQ, highlights nine of the key insights to emerge from the […]

The Growing Importance of Account Based Marketing

Posted on December 17, 2021December 28, 2022 adminPosted in Marketing, Marketing-as-a-Service, Martech

Account based marketing is a strategy that focuses on targeted marketing communications at an account-based level, and often on higher value targets, instead of using traditional B2B tactics that tend to be broader. It is effectively seeing an account, as a “market of one.” The most successful ABM strategies combine and align sales and marketing […]