Category: Creative Production

Creating a modern, effective marketing & content eco-system

Posted on adminPosted in Change Management, Creative Production, Digital, Marketing, Martech, Offshoring, Positioning & Content, Transformation

Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]

Primary Reasons to Offshore; It’s Not Only About Cost

Posted on adminPosted in Change Management, Creative Production, Market Reports, Marketing, Offshoring, Smartshoring, Transformation

Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]