Will Google’s new Mobile-Friendly Algorithm have an Impact on Your Business? Google have announced some major algorithm updates on mobile searches. They are expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and websites that are “mobile-friendly” will be given priority in mobile search rankings. In a nutshell, any websites that are […]
As the Consultants at TKM spend more time with their clients reviewing, analysing and understanding the hugely complex and fragmented MarTech space, it is abundantly clear that the speed of growth of the technology vendors has significantly surpassed the speed of adoption for both Corporate Marketing Teams and their Agency counterparts. Is this sustainable? “”The […]
Looking forward to the Digital Marketing Show #DMS2015 on Wednesday at the Excel – and introducing Digital Cousin (www.digitalcousin.com) #digitalcousin – please get in touch if you’re thinking about heading down….
At TKM Consultants, when it comes to large marketing technology implementations, we’re bought, worn and washed the t-shirt. From writing the business case, selecting the technology and managing the implementation, we’ve confronted a whole host of challenges that can provide any number of “sliding door” moments, influencing the success or failure of the project. The […]
The last 18 months have shown a flurry of activity in relation to mergers, acquisition, JVs and partnerships for UK agencies with a digital focus. Some recent examples include: 09/14: WPP (Salmon) acquires e-commerce agency, Neoworks (35 people, revenue £3.9M) 07/14: WPP (Kantar) acquires site design and development agency, GDA (13 people) 07/14: Private Equity […]
Don’t wait for the sales. Start the conversation today. Digital agencies were the subject of nearly half of the mergers and acquisitions by major advertising holding companies last year. The trend has continued into 2014, with a 8% like for like rise in acquisitions in the first 3 quarters. The momentum is set to continue into […]
Selecting the right technology for marketing teams can be very frustrating and ultimately expensive. The software market is growing exponentially. The “technology for marketing” sector is hugely segmented, with channel specific solutions for social, mobile, print, TV, radio, packaging, e-mail, point of sale, outdoor, digital….the list is seemingly endless. Throw in digital asset management, marketing resource […]
Raising Finance through Smarter Communication It’s A Jungle Out There The emergence of the silicon roundabout, the Government’s focus on tech start-ups, the aggressive growth of crowd funding and the meteoric rise of tablets and mobile devices have all ensured that whilst technology start-ups in the UK continue to attract investment, there is more and […]
How reliant is B2B Marketing on Social Media Time to jump on board Social media is now a must have marketing tool, especially in the B2B space. Tactics around consumer marketing and B2B marketing are starting to converge at an aggressive rate, as the same channels are used to reach these very different audiences. Whether […]