Trends Influencing the Market The outlook for 2024 is cautiously optimistic. The early months are anticipated to follow the trends observed in 2023. However, as interest rates stabilize and there’s a better alignment of valuation expectations between buyers and sellers, the latter part of the year will see an increase in M&A activity. This shift […]
An Immersive Interconnected World: A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live. As a result brands are investing their marketing budgets in cutting […]
Working with ChatGPT In the ever-evolving technology landscape, ChatGPT has emerged as a transformative force in the realm of creative production. This advanced language model, has become a versatile tool influencing various facets of the creative process. From aiding in idea generation and content creation to refining writing and sparking innovative collaborations, the impact of […]
An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]
The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]
The Market Today Customer Data Platforms or CDPs help businesses build their customer profiles by aggregating customer data from multiple sources, ensuring customer data is no longer siloed. This data is often categorised into descriptive, behaviour, identity and qualitative data and will include information relating to: Name, location, and contact details Social data Professional information […]
Getting the most out of your marketing department involves not only having the right people, products and processes, but ensuring that they are working cohesively within a culture that nurtures innovation and change. Done correctly, the results can be staggering; where efficient marketing operations can provide a 25% improvement in marketing effectiveness. TKM now offers […]
Popular opinion, backed up by year on year statistics, would suggest that high street retail is in desperate need of a digital overhaul to stay relevant and engaging. TKM was keen to stress test this point of view and commissioned a “Generation Y” insight report to better understand what the retail experience is really like […]
Following last month’s blog discussing TKM’s presentation at the Bath Digital Festival (read here), this piece focusses on the “Survival of the Fittest Roundtable”; an evening at the festival for discussion and networking with forward-thinking companies who share a belief that together we can help shape a positive digital future. The event comprised of six […]
What is it? Digital Asset Management (DAM) refers to the management of tasks and decisions surrounding the storage, retrieval and distribution of digital assets. The DAM market is predicted to grow from $2.44 billion in 2017 to $5.66 billion by 2022. This is a result of a marked rise in demand coming from the significant […]