How To Boost Your Email ROI Through Personalisation

Posted on Posted in Accelerator, Marketing, Positioning & Content

The Fundamentals In the realm of email marketing, it’s important to recognise that not all emails will capture the attention of customers and subscribers. With limited time, recipients often choose which emails to engage with based on relevance. To ensure that our emails resonate with our audience, personalisation becomes a crucial tool. Despite its demonstrated […]

Why Brand Positioning is Critical for Start-ups

Posted on Posted in Marketing-as-a-Service, Positioning & Content

What do we mean by Brand Positioning? Brand Positioning is a tactic, which allows brands to identify and control the narrative of how their brand is perceived by their target audience (other brands, businesses or consumers). This powerful marketing strategy can help brand-owners differentiate their brand from competitors. There are multiple ways in which this […]

Content At Scale – Recording Now Available

Posted on Posted in Change Management, Creative Production, Digital, Marketing, Offshoring, Positioning & Content, Smartshoring, Social, Transformation, Uncategorized

Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand. Event Hosts: We Are Amnet Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA) Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, […]

Creating a modern, effective marketing & content eco-system

Posted on Posted in Change Management, Creative Production, Digital, Marketing, Martech, Offshoring, Positioning & Content, Transformation

Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]

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A millennial’s insight into the retail sector

Posted on Posted in Digital, Marketing, Martech, Positioning & Content, Retail, Technology, Transformation

Popular opinion, backed up by year on year statistics, would suggest that high street retail is in desperate need of a digital overhaul to stay relevant and engaging. TKM was keen to stress test this point of view and commissioned a “Generation Y” insight report to better understand what the retail experience is really like […]

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TKM and YM Tech: Working together to bring wealth and wellness in the workplace

Posted on Posted in Marketing, Positioning & Content, Sales, Technology, Transformation

For the last 6 months, TKM have been working alongside YM Tech, a start-up led by co-founders Umair Janjua and Dan Mackie. YM Tech is an exciting, ethically sound fintech platform. The purpose is to provide an infrastructure which addresses the need for more affordable, flexible, but socially-responsible “community-driven” lending that ultimately promotes wealth and […]