MarTech – a saturated market Merger and acquisitions commonly occur when companies combine their resources, operations, or assets. 2024 will see a large consolidation of MarTech companies, as saturation kicks in. In the context of Martech, this often involves two companies with complementary technologies or services merging to create a more comprehensive marketing solution – […]
Hubspot for sales and marketing Hubspot is a leading CRM platform designed to help your company market and sell more effectively, by aligning sales and marketing teams to foster sales enablement, boost ROI and fully optimise your marketing strategy to generate more qualified leads. It is the number one customer platform for scaling businesses and […]
We’re pleased to say that Aman Dhaliwal has joined TKM Consultants as a Junior Consultant. Aman graduated from Nottingham University in 2021, with a degree in Philosophy. Working alongside TKM clients and partners, including We Are Amnet, on their marketing led growth initiatives, Aman will be building his expertise in Hubspot (Sales Hub), delivering campaigns, […]
An immersive experience takes a consumer into another world which allows them to manipulate and interact with their digital environment. The two most common types of immersive technologies are Augmented reality (AR) and virtual reality (VR) – both subsets of the new term XR; Extended Reality. Augmented reality uses technology to add a computer simulated […]
TKM’s Managing Partner, Anil Noorani, outlines the key takeaways from the recent report on Global Content Production, conducted in collaboration with the WFA and only made available in full to the WFA membership. The summary of the report, produced exclusively for Producers & Procurers iQ, highlights nine of the key insights to emerge from the […]
The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]
Account based marketing is a strategy that focuses on targeted marketing communications at an account-based level, and often on higher value targets, instead of using traditional B2B tactics that tend to be broader. It is effectively seeing an account, as a “market of one.” The most successful ABM strategies combine and align sales and marketing […]
Due to the changing retail landscape and growing desire for brands to trade directly with consumers online – the investment in e-commerce and digital marketing has expanded exponentially in the last few years and will continue to relentlessly grow. Nike, an example of a global brand developing their D2C footprint , who in the first […]
The Market Today Customer Data Platforms or CDPs help businesses build their customer profiles by aggregating customer data from multiple sources, ensuring customer data is no longer siloed. This data is often categorised into descriptive, behaviour, identity and qualitative data and will include information relating to: Name, location, and contact details Social data Professional information […]
Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]