We’re excited to be speaking at Creative Production 2024 in March!

Posted on Posted in Change Management, Creative Production, Offshoring, Smartshoring

Creative Production is at an “Inflection Point” Building flexible production models in a challenging economy can be difficult. Many in-house teams and marketing leaders are actively exploring effective production models due to the increasing consumer demand for personalised content. As production approaches become more complex, the challenge of harmonizing creative brilliance with operational efficiency has […]

What In-House Creative Leaders Need To Know About Producing Content At Scale

Posted on Posted in Automation, Change Management, Creative Production, Offshoring, Smartshoring

Looking forward to speaking at the Inside Out Community Event, alongside Stef Sokolowski (We Are Amnet) and Gareth Chilton (ManMachine), where we’ll be discussing everything from offshore and automation to AI and behaviour change. To register click here Date: Wed, 11 Oct 2023 Time: 14:00 – 15:00 BST Location: Online About the Event Ambitious brands are striving to […]

A selection of recent panel discussions relating to producing “content at scale”

Posted on Posted in Change Management, Creative Production, Digital, Marketing, Marketing-as-a-Service, Smartshoring, Transformation, Uncategorized

Here is a round-up of 3 panel discussions TKM have facilitated alongside We Are Amnet, with speakers from a range of  industries, from both client and agency side: To view the recent “Outperform Your Competition with Content at Scale” panel discussion with speakers from Roche, Norwegian Cruise Line, International Monetary Fund and Wish please click […]

Global Content Production 2021 – In Partnership with the WFA (World Federation of Advertisers) – Latest Research Now Available

Posted on Posted in Automation, Change Management, Creative Production, Digital, Market Reports, Marketing, Martech, Offshoring, Smartshoring, Technology, Transformation

The latest research from the WFA (World Federation of Advertisers) network, led by Laura Forcetti (Global Marketing Sourcing Director) and in partnership with Anil Noorani, Managing Partner at TKM Consultants, is now available to WFA members. Based on research from multiple sectors and senior marketing/procurement experts, we deep dive into the production models that clients […]

Content At Scale – Recording Now Available

Posted on Posted in Change Management, Creative Production, Digital, Marketing, Offshoring, Positioning & Content, Smartshoring, Social, Transformation, Uncategorized

Panel Discussion: Content at Scale – how leading brands are reshaping their marketing models to keep up with demand. Event Hosts: We Are Amnet Moderators: Anil Noorani (TKM Consultants) / Laura Forcetti (WFA) Sharing a platform alongside speakers from Barclays, Danone, Oliver, WeAreAmnet and WDC, we wrestled with one of the hottest topics in town, […]

5 Principles To Follow When Managing Change

Posted on Posted in Change Management, Digital, Transformation

Alongside our partners at Epiphany Productions we work with executive teams looking at transformation and change within their businesses. Here are 5 principles we follow when managing change. 1.START SMALL AND SIMPLE Don’t try and boil the ocean, behaviour and habit change takes place step by step. 2.OVER-INVEST AT THE START The first step is the […]

Creating a modern, effective marketing & content eco-system

Posted on Posted in Change Management, Creative Production, Digital, Marketing, Martech, Offshoring, Positioning & Content, Transformation

Brands are under increasing pressure to think and act differently as marketing budgets and media spend are squeezed. Marketing and procurement teams are looking to firm up their agency relationships and wider supply chains by agreeing the right blend of in-house, offshore and outsourced partners. As the traditional agency model continues to operate under the […]

Primary Reasons to Offshore; It’s Not Only About Cost

Posted on Posted in Change Management, Creative Production, Market Reports, Marketing, Offshoring, Smartshoring, Transformation

Having recently published the 2020 State of the Market Report for Offshore Creative Production, sponsored by Amnet, one of the key insights around why companies decided to pursue an offshore strategy was established. While 48% of respondents said “Access to Low Cost Reason was their Number 1 Reason to Offshore”, there were a host of other areas that […]

The Resurrection of Digital Asset Management (DAM)

Posted on Posted in Change Management, Marketing, Martech, Technology

The Expectation Economy Brands and businesses across the globe are facing unprecedented levels of pressure to compete and their marketing functions are experiencing epic levels of change. Brands are leaning heavily on their Agency and Technology partners to bring solutions to the table that will help them retain relevance and enable success. The retail industry, […]