Marketing Procurement iQ have published a piece on the 2024 Global Benchmark Report for Offshore Creative Production, published by TKM Consultants and sponsored by We Are Amnet. As well as referencing insight from In-House Leaders in retail, gaming, healthcare and lifestyle brands, the report also covers the percentage of companies that have embraced offshore production […]
Insights from We Are Amnet’s CEO and TKM Consultants’ Managing Partner: Consumers’ growing appetite for content is driven by increased personalization, the rapid shift towards digital platforms, and the expectation of seamless and consistent experiences across various channels. This webinar, led by Aashish Agarwaal, CEO of We Are Amnet, and presented by Anil Noorani, Managing […]
Trends Influencing the Market The outlook for 2024 is cautiously optimistic. The early months are anticipated to follow the trends observed in 2023. However, as interest rates stabilize and there’s a better alignment of valuation expectations between buyers and sellers, the latter part of the year will see an increase in M&A activity. This shift […]
Different components When aiming for ambitious growth or seeking to expand into new markets or services, acquisition will undoubtedly accelerate progress. However, such transactions require careful planning and a well-defined strategy. Similar to crafting a company’s overall corporate strategy, developing an acquisition strategy involves breaking it down into distinct components. In this blog, we explore […]
The 2024 Global Benchmark Report for Offshore Creative Production is now live. Now in it’s 5th year, this year’s report, published by TKM Consultants and sponsored by We Are Amnet includes: Interviews with In-House Leaders from retail, healthcare, gaming and entertainment, consumer, lifestyle and technology companies, in the US, UK and across Europe. Interviews with […]
The Impact of an Effective Board Company failure is often a result of poor strategy followed by mediocre execution, and an inability to pivot and change. Boards play a crucial role in overseeing the strategic intent of a business, ensuring top executives maintain a balanced approach without taking excessive risks, and have a solid plan […]
The Fundamentals In the realm of email marketing, it’s important to recognise that not all emails will capture the attention of customers and subscribers. With limited time, recipients often choose which emails to engage with based on relevance. To ensure that our emails resonate with our audience, personalisation becomes a crucial tool. Despite its demonstrated […]
An Immersive Interconnected World: A seismic shift is underway as the world moves to the fifth industrial revolution with the harmonious coming together of machine human collaboration. We live in a hyper connected world with artificial intelligence and virtual reality redefining how we live. As a result brands are investing their marketing budgets in cutting […]
Creative Production is at an “Inflection Point” Building flexible production models in a challenging economy can be difficult. Many in-house teams and marketing leaders are actively exploring effective production models due to the increasing consumer demand for personalised content. As production approaches become more complex, the challenge of harmonizing creative brilliance with operational efficiency has […]
The move to hyper-digitalisation The marketing landscape is undergoing significant transformation, fueled by various factors including hyper digitalisation, the thirst for personalisation, the investment in GenAI and the natural shifts in consumer behaviour engaging with an unpredictable global economy. Being aware of some of the newest trends is vital for crafting strategies that improve business […]